PPC Expert  
Thum Soft   More jobs from this company

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Job Title:   PPC Expert
Category:   Advertising
Total Positions:   2
Job Location:   Lahore
Gender:   No Preference
Age:   20 to  years
Minimum Education:   Intermediate/A-Level
Career Level:   Experienced Professional
Minimum Experience:   3 Years
Apply By:   Oct 22, 2021
     
     
 
Job Description:

PPC Expert responsibilities include:

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management

Job brief

  • We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
  • In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
  • You should also be analytical and good with numbers.
  • Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of Android Games and Apps is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Company Information
 
Company Name:  Thum Soft
Company Description:

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