Job Title: |
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PPC Expert |
Category: |
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Advertising |
Total Positions: |
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2 |
Job Location: |
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Lahore |
Gender: |
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No Preference |
Age: |
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20 to years |
Minimum Education: |
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Intermediate/A-Level |
Career Level: |
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Experienced Professional |
Minimum Experience: |
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3 Years |
Salary Range: |
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PKR 0 to 0 per Month |
Apply By: |
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Oct 22, 2021 |
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Job Description: |
PPC Expert responsibilities include:
- Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
Job brief
- We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
- You should also be analytical and good with numbers.
- Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of Android Games and Apps is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
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Company Information |
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Company Name: Thum Soft Company Description:
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