We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

• In this role, you should be well-versed in principles of search engine marketing  (SEM) including search engine optimization (SEO.)
• You should also be analytical and good with numbers.
• Your goal will be to ensure our online marketing efforts have the highest possible  return on investment (ROI.)

Responsibilities: 

• Plan, create, and manage PPC campaigns across a variety of channels (Google Ads/Bing Ads  etc.) 
• Keyword research and management to optimize bids (add PPC keywords and negative  keywords) 
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing  keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget,  maintain Quality Score, impression share and other important metrics) 
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing  pages to boost conversion rates 
• Provide creative copy suggestions and graphical ad templates 
• Handle display network placement lists on AdWords and through other contextual advertising  platforms 
• Provide recommendations and execute strategies for keyword opportunities, campaign  structuring, targeting, display network, and other facets of paid search in accordance with the  company goals 
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly  performance reports by analyzing trends, goals, opportunities, and other key performance  indicators 
•  Stay on top of search engine and PPC industry trends 

Qualifications: 

• Minimum Master/Bachelor’s Degree in Business or any related field.
• Google and Bing Certifications are highly desired.