Business Development Executive  
International Consulting Associates   More jobs from this company

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Job Title:   Business Development Executive
Category:   Business Development
Total Positions:   1
Job Location:   Lahore
Gender:   No Preference
Age:   25 to  years
Minimum Education:   Bachelors
Degree Title:   BBA
Career Level:   Experienced Professional
Minimum Experience:   3 Years
Salary Range:   PKR 35,000 to 50,000 per Month
Apply By:   Oct 23, 2021
Job Description:

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

  • In this role, you should be well-versed in principles of search engine marketing  (SEM) including search engine optimization (SEO.)
  • You should also be analytical and good with numbers.
  • Your goal will be to ensure our online marketing efforts have the highest possible  return on investment (ROI.)


  • Plan, create, and manage PPC campaigns across a variety of channels (Google Ads/Bing Ads  etc.) 
  • Keyword research and management to optimize bids (add PPC keywords and negative  keywords) 
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive under-performing  keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget,  maintain Quality Score, impression share and other important metrics) 
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing  pages to boost conversion rates 
  • Provide creative copy suggestions and graphical ad templates 
  • Handle display network placement lists on AdWords and through other contextual advertising  platforms 
  • Provide recommendations and execute strategies for keyword opportunities, campaign  structuring, targeting, display network, and other facets of paid search in accordance with the  company goals 
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly  performance reports by analyzing trends, goals, opportunities, and other key performance  indicators 
  •  Stay on top of search engine and PPC industry trends 


  • Minimum Master/Bachelor’s Degree in Business or any related field.
  • Google and Bing Certifications are highly desired.

Company Information
Company Name:  International Consulting Associates
Company Description:

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