A Digital Marketing Manageris responsible for the monitoring and approval of digital content drafts used for media advertising, social media communications, and other related marketing campaigns. Creative managers inspect the design layouts, ensuring that the team followed the requirements and high-quality standards. They coordinate with the clients for updates and inform them of modifications as needed within their budget goals and set timeframe. A creative manager must have excellent communication skills, especially on responding to the customers' inquiries and concerns and developing strategic procedures to increase brand awareness and attract potential clients.

• Manage agency partner relationship, plan, and execute direct mail, broadcast and online campaigns with tracking mechanisms to measure ROI.
• Manage corporate re-branding, redesign logo, and document branding standards and guidelines.
• Carry out SEO post-mortems to optimize & improve the quality of the NFL community.
• Collaborate with CEO of RCI and other senior leaders to create powerful and innovative PowerPoint presentations and videos.
• Provide effective and competitive internet advertising services to expand client base and provide accurate and concise company information.
• Pioneer social media strategy that includes first major NASCAR team to embrace emerging technologies including YouTube, twitter and social communities.
• Developing and implementing organizational publicity strategies for company events
• Creating and managing a PR plan, including budgets, timelines, etc.
• Analyzing all media coverage of the organization and drafting appropriate responses
• Working with the social media team to create a content calendar
• Organizing promotional events such as press tours and conferences
• Manage direct mail campaigns, surveys, focus groups and market studies.