The Content Writers will be responsible for developing content that will accelerate brand awareness and market position. These assets would include blogs, social posts, articles, newsletters and more. This is an exciting opportunity for a storyteller to join a rewarding product-led environment and develop a narrative that has a direct impact.

 As a Content Writer, you will be involved in intimately familiarizing with one of the brand’s personas and fleshing out content directions that would appeal to and/or speak to the personas existing concerns in a way that results in positive commercial actions being taken by them (social reactions/shares, website visits, purchase, referrals etc)

Qualifications:

• Bachelor’s degree or higher in English, Journalism, Communications, Advertising, Marketing, or related field or equivalent education and experience
• 3 years of web content production and UI writing experience, as well as experience incorporating best practices and copywriting for search engine optimization, social media, dynamic/video content, reporting and editorial planning
• 2+ years of experience working with content management systems (e.g., WordPress) and good knowledge of content operations
• Demonstrated ability to be a creative storyteller who knows how to package and create multi-media content that pops in an online/digital environment across different format
• Knowledge of cross-platform digital analytics, especially relating to Google Analytics, and native and aggregated social analytics platform
• Demonstrated ability to collaborate with audio/video production teams, graphic designers, web developers, and project managers in writing and creating interactive material
• Experience at writing high-quality, engaging copy that’s optimized for SEO
• Demonstrated ability to stay up to date with evolving trends in digital storytelling and analytics
• Strong cross-channel copywriting and editing and organizational skills, including the ability to shift voice and tone based on audience and channel
• Refined editorial judgment
• Strong prioritization and decision-making skills with proven ability to manage multiple priorities and projects with deadlines
• Experience in managing a small team of writers/freelancers or related skill sets is a must-have
• Experience working with e-commerce, technology or online brands/clients is a plus
• Hands-on, hardworking and able to thrive in an environment with a ‘start-up’ culture
• Self-motivated, able to work independently as well as part of a team

Responsibilities:

• Establish and maintain a digital communications content workflow and multi-channel strategic distribution plan based on best web practices and supporting analytics
• Provide editorial strategy and support, including creative and effective copy, for a wide range of marketing projects
• Manage and write original as well as creative content for PureVPN and curate relevant content for our users. This will include reporting on topics related to cybersecurity on and off the field on behalf of the company
• Produce and interpret consistent analytics reports for all digital editorial properties
• Set company-wide copywriting standards and build a content style
• Serve as editorial project manager for selected initiatives
• Suggest and establish process changes to improve overall workflow/publishing efficiency
• Collaborate closely with the Brand Marketing across countries on production and distribution efforts
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print, broadcast and events.

Who you are:

• Obsessed with detail and extremely creative
• Someone who pushes the envelope
• Influential: someone who can create impact on cross-functional partners
• Confident; Thrive under pressure
• Flexible: easily adapt to different styles, working models
• Results-oriented: purpose before process
• Great stakeholder management
• Fun to work with