UPEPE Media seeks an SEO Specialist who thrives in a dynamic environment, appreciates teamwork, and exemplifies integrity, perseverance, and flexibility. As an SEO Specialist, you will serve as an SEO expert seamlessly uniting our web content and development practices to drive search engine rank performance, traffic, engagement, and conversions for all our web properties.

Essential Functions:

• Develop optimization strategies that increase the company's search engine rankings to drive results toward business objectives.
• Own the execution of on-site and off-site SEO tactics to improve SEO performance against defined KPIs: search visibility, visits, leads, engagement metrics, and conversions.
• Perform keyword research to identify high-value search phrases to drive traffic that will convert into leads on web properties and be used within marketing materials.
• Optimize on-page elements such as title tags, meta descriptions, URLs, headings, images, internal links, Schema, and more.
• Research and craft strategies to address SEO trends across channels (e.g., mobile and voice recognition), and then be able to share research with other marketing team members
• Develop and execute effective link-building strategies
• Stay on the cutting edge of SEO best practices, tools and techniques to develop new ideas forward for testing and beta initiatives
• Must be aware of outreach and guest posting activities.

Required Off-Page Knowledge:

• Guest Posts
• Outreach
• Sales, Lead Gen, Landing Pages
• Local SEO - Google My Business
• Reputation Management - Yelp, Trustpilot, Reviews

Required Skills:

• Excellent interpersonal skills with the ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and positive attitudes
• Demonstrated detail-orientation
• Strong verbal and written communication skills
• A positive attitude and the ability to thrive in a collaborative and fast-paced environment
• Understanding of search engine algorithms and ranking methods
• Expert-level proficiency with SEO tools, including Google Search Console and BrightEdge.
• Advanced Excel skills.
• Intermediate to advanced knowledge of HTML, JavaScript, and CSS and how they impact search indexing
• Knowledge and experience working within a CMS-driven website