| Job Title: |
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Internet / Digital Marketing Manager |
| Category: |
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Marketing |
| Total Positions: |
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1 |
| Job Location: |
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Lahore |
| Gender: |
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No Preference |
| Minimum Education: |
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Bachelors |
| Career Level: |
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Department Head |
| Minimum Experience: |
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4 Years |
| Salary Range: |
|
PKR 0 to 0 per Month |
| Apply By: |
|
Nov 17, 2017 |
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| Job Description: |
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. What is a digital marketing executive? You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing executive will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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| Required Skills: |
| Digital Marketing,seo,SEM,PPC,Email Marketing,Social Media Marketing,Video marketing,Blogging,Content marketing |
| Company Information |
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Company Name: Bitwords Inc.
Company Description:
A premier full-service Digital & E-commerce Solutioning / application design, development & marketing company in New York.
Bitwords Media has been fighting for a piece of the dot-com pie since then and their extensive skills and excellent e-business development aesthetic have made them favorites for small and medium-sized businesses and the e-commerce industry.
After 15 years in the Digital & E-commerce arena, our technical skills are sharper than ever, and our goal has never been clearer.
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