We’re seeking for highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
Community leadership and participation are integral to a Social Media Expert’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
The Social Media Expert is instrumental in managing the company’s content-related assets.
Responsibilities of the Social Media Expert
Social Media Marketing expert will be responsible for developing and implementing the social media marketing plan with focus on Brand Building to driving sales. The marketing plan will include the following components and should be reviewed no less than every 40 days to ensure that the strategy is working in a positive manner for the company.
- Brand Development
- Identify Target Customers
- Set Clear Objectives
- Visual Design Strategy i.e. A/V Content
- Solid Content Strategy
- Promotion Strategy
- Engagement Strategy
- Conversion Strategy
- Measure & Analyze to Establish ROI Determine the KPI’s on daily basis and tie them up with your objectives and provide a clear understanding of the returns you’re getting.
- Audience Growth
- Audience Profile
- Audience Engagement
- Content Reach
- Engagement by Content Type
- Leads
- Response Rate and Quality
- Negative Feedback
